---
title: "How much do AI visibility tracking tools cost?"
description: "AI visibility tool prices in 2026 from vendors' own pages: Rankscale $20, Otterly $29, Semrush $99, Profound $99–$399/mo, SeeGeo free audit. Tier by tier."
canonical: https://see-geo.com/compare/ai-visibility-tools-pricing
language: en
published: 2026-09-08
updated: 2026-09-08
publisher: SeeGeo
---

# How much do AI visibility tracking tools cost?

As of 8 September 2026, AI visibility tools range from free (SeeGeo's site audit) through self-serve monitoring at $20–$99 a month (Rankscale, Otterly, Semrush's AI toolkit, Profound's entry tier) to $385–$1,000+ a month for agency and enterprise plans, with done-for-you implementation at $750 a month. The price mostly tracks how many prompts and brands you monitor, not how much your site improves.

## What do AI visibility tools cost, tier by tier?

Prices read from each vendor's public pricing page on 8 September 2026; check the vendor's site before deciding — this category changes prices often.

| Tool | Entry tier | Mid tier | Top tier |
|---|---|---|---|
| SeeGeo | Free audit; Starter $49/mo | Growth $149/mo | Done-for-you $750/mo or $7,500/yr |
| Rankscale | From $20/mo | Pro $99/mo | $385 and $780/mo by credits |
| Otterly | Lite $29/mo (15 prompts) | Standard $189/mo (100 prompts) | Premium $489/mo; Enterprise from $1,000/mo |
| Semrush AI Visibility Toolkit | $99/mo per domain | +$60/mo per 50 prompts; +$99 per extra domain | Team licences at $99 per user |
| Profound | $99/mo (yearly) | $399/mo (yearly) | Enterprise, tailored |
| Peec AI | Published on peec.ai/pricing | Tiered by prompts and brands | Team and agency plans |

## What are you actually paying for?

Prompts and surfaces. Every monitoring tool prices by how many questions it asks the AI engines on your behalf and how often, because each grounded query costs the vendor money — a fact SeeGeo's own cost meter makes visible. More prompts, more brands and more engines push you up the tiers; the site itself is not what is being measured.

That is why the free audit exists as a separate step. Fixing a blocked crawler or a page with no readable text costs nothing to detect and changes every answer at once; monitoring tells you it happened.

## How much should a small business spend?

Start at zero: run a free audit and fix what it finds. Then track the five to ten questions your customers ask, which every tool's entry tier covers — $20 to $49 a month. Move up only when you are tracking competitors across markets or many brands. If nobody in the business will implement fixes, a done-for-you service at a few hundred dollars a month replaces both the tool and the time.

[SeeGeo pricing](https://see-geo.com/pricing) · [Run the free audit](https://see-geo.com/geo-audit)

## Frequently asked questions

### How much do AI visibility tracking tools cost?

From free to over $1,000 a month. Self-serve monitoring starts around $20–$29 a month (Rankscale, Otterly), Semrush's AI toolkit is $99 a month, Profound $99–$399 a month, and enterprise plans are tailored; SeeGeo's site audit is free with tracking from $49 a month.

### Is there a free AI visibility checker?

SeeGeo's audit is free and shows your grade, category scores and crawler table without an account; its crawler check at /ai-crawler-check tests AI bot access alone. Several monitors offer trials, but ongoing prompt tracking is paid everywhere.

### Why do AI visibility tools charge per prompt?

Because each tracked question is a paid, web-grounded query to ChatGPT, Gemini or another engine, repeated on a schedule. Grounding is the bulk of the cost, so plans scale with prompts and frequency rather than with features.

## Related pages

- [Peec AI alternatives](https://see-geo.com/compare/peec-ai-alternatives)
- [SeeGeo vs Otterly](https://see-geo.com/compare/seegeo-vs-otterly)
- [SeeGeo vs Profound](https://see-geo.com/compare/seegeo-vs-profound)