Honest notes on being found
How search and AI visibility actually work — with the research cited and the uncertainty kept in.
We asked ChatGPT for a plumber in 20 cities, 25 times each. It already has a favourite in yours.
3,000 identical local questions to ChatGPT and Gemini in 20 cities. ChatGPT names the same business in 90%+ of answers for 49 of 60 pairs. Gemini: 5 of 60.
Read the article →Audit a website from inside Claude or ChatGPT: the SeeGeo MCP server and connector
SeeGeo's MCP server puts a full AI-visibility audit inside Claude, ChatGPT, Cursor or any agent: connect once, ask for a grade, get the fixes, re-check.
We asked ChatGPT the same question 100 times. The top three never changed. Everyone else was a coin flip.
1,000 identical buying questions to ChatGPT, Gemini and Claude. The same three brands led every answer; below them a brand's odds swung from 1% to 62%.
Agent-to-agent commerce: what actually happened in the first year (and what it means for your business)
In 12 months agentic commerce launched, boomed and partly retreated: ACP, UCP, Instant Checkout's shutdown, the trust gap — and the layer that survived.
We gave google.com an F. Here's exactly how we score websites — and why yours means something
Six categories, two pillars, grades anchored to 107 real small-business sites, and rules that stop errors reading as invisibility. The full scoring system.
When AI does the shopping: why GEO matters more in the age of agentic commerce
AI agents are starting to browse, compare, and buy for customers. What's real vs early in agentic commerce — and why GEO becomes your storefront.
How to ask ChatGPT about your own business: the 15-minute self-check every owner should run quarterly
The exact prompts to ask ChatGPT, Perplexity, and Gemini about your own business — and how to read the answers. A 15-minute quarterly check, step by step.
Your Google Business Profile is now an AI data source: the local business guide to being recommended by ChatGPT
45% of consumers now ask AI for local recommendations (BrightLocal 2026). Your profile, reviews, and listings are AI data sources — six levers to win.
How AI-visible is your website platform by default? What the docs, the research, and the live files actually say
No major website platform blocks AI crawlers by default — and the 'block AI' toggles don't do what owners think. Docs + live-file checks, cited.
The AI visibility glossary: 26 terms business owners keep seeing, explained in plain English
GEO, AEO, llms.txt, query fan-out, GPTBot — AI search is drowning in jargon. 26 terms in plain English, each tagged established, emerging, or mostly hype.
We audited 107 small-business websites for AI visibility. The problem isn't what everyone says it is
We ran our audit engine over 107 real small-business sites in 7 countries. Only 2.8% block AI crawlers — the real gaps are structured data and clarity.
llms.txt: should your website have one? An honest verdict
Is llms.txt used by anyone, or a myth? Google says it does nothing; the industry recommends it anyway. What 152 real sites show, and a clear verdict.
Query fan-out, explained simply: why AI answers 20 questions when you ask one
Query fan-out (or fan out, fanout): how AI search splits one question into hidden sub-queries. What it is, a 10-minute no-tool analysis, how to optimize.
We ran our own audit and scored a C. Here's the afternoon it took to get a B.
SeeGeo audited itself: grade C, 78/100. What the engine caught, what an afternoon of fixes moved (entity clarity 66 → 92), and what code can't fix.
Does AI visibility actually drive revenue? What the 2026 data shows
AI-referred visitors convert at roughly 4.4x organic on average. Here's the 2026 data on AI search traffic, revenue, and what it means for your business.
7 real examples of businesses that turned AI visibility into revenue
A restaurant with 520 bookings, a SaaS with 32% of leads from ChatGPT, a B2B firm with 4,900% revenue growth. Real GEO case studies — and what each did.
Why does ChatGPT recommend my competitor instead of me? (and how to fix it)
If ChatGPT or AI Overviews keep naming your competitor and not you, one of six fixable causes is usually why. How to diagnose and close the gap.
How to write content that ChatGPT actually cites: the GEO writing checklist
AI engines cite content they can lift, verify, and attribute. A 9-point checklist for structuring pages so ChatGPT and AI Overviews quote you.
Is your website invisible to ChatGPT? Here's how to check in 5 minutes
Many sites block AI crawlers without knowing it. A free 5-minute check to see whether ChatGPT, Perplexity, and Gemini can actually see your business.
SEO vs GEO: what actually changes when your customers ask AI instead of Google
SEO gets you ranked. GEO gets you cited by ChatGPT, Perplexity, and AI Overviews. What changes, what stays the same, and what's overhyped.
Should you block AI crawlers? What GPTBot, ClaudeBot & friends actually do
Blocking AI bots feels protective, but it removes you from the answers your customers read. What each crawler does, and the two common mistakes.
What is GEO? Generative engine optimization, in plain English
GEO is making your business visible inside AI-written answers. What it involves, how it differs from SEO, and what the research actually supports.