AI visibility, defined term by term
Every term you'll meet doing GEO work — each entry opens with a definition an AI could quote whole, because that's the standard we audit everyone else against.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of making a website visible, quotable, and citable to AI systems that generate answers — ChatG…
AI visibility
AI visibility is how often and how favorably a business appears in AI-generated answers when people ask assistants like ChatGPT, Claude, or Gemini …
Answer engine
An answer engine is a system that responds to a question with a synthesized answer instead of a list of links — ChatGPT, Claude, Perplexity, and Go…
AI crawler
An AI crawler is an automated program that reads web pages on behalf of an AI system — for training data (GPTBot, ClaudeBot), for an AI search inde…
Google AI Overviews
AI Overviews are the AI-generated summaries Google shows above classic search results, built on Googlebot's index — meaning your access to them is …
Grounding
Grounding is when an AI model backs its answer with live retrieved sources — running a web search mid-answer and reading real pages — instead of an…
AI citation
An AI citation is a source link or credit inside a generated answer, pointing at a page the engine actually retrieved and used — the AI-era equival…
Share of voice (AI)
In AI visibility, share of voice is how often you are named in AI answers for your category's questions relative to your competitors — the answer-e…
Prompt panel
A prompt panel is the fixed set of realistic customer questions used to measure AI visibility — the questionnaire you re-ask the engines on a sched…
Content extractability
Content extractability is how easily an AI system can lift a clear, self-contained statement from a page — the property that decides whether the pa…
Entity clarity
Entity clarity is how unambiguously machines can determine what a business is — its name, category, location, and offering — from its website and t…
Structured data (Schema.org)
Structured data is machine-readable markup — usually JSON-LD using Schema.org vocabulary — that tells crawlers explicitly what a page contains: an …
robots.txt
robots.txt is a plain-text file at a website's root that tells crawlers which parts of the site they may read, using the Robots Exclusion Protocol …
LLM training data
LLM training data is the text corpus a language model learns from — largely crawled web content — and it determines what the model 'knows' about yo…
E-E-A-T
E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — is Google's framework for judging content quality, and increasingly the check…
Answer-first content
Answer-first content states its complete answer in the opening one or two paragraphs — before background, before caveats — so the direct answer is …
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