What is Amazonbot?
Amazonbot is Amazon's AI search index crawler. Feeds Alexa and Amazon's AI answers.
What does Amazonbot do with your content?
Feeds Alexa and Amazon's AI answers. Like most AI crawlers, Amazonbot reads your pages as plain HTML — it does not run JavaScript — so content that only appears after scripts execute is invisible to it.
Should you block Amazonbot?
Blocking Amazonbot makes your business invisible to Amazon's AI when customers ask it for recommendations. If you want to be found, allow it; block it only if you have a specific reason to keep Amazon's AI away from your content.
How do you allow or block Amazonbot in robots.txt?
Add one of these snippets to the robots.txt file at the root of your site. The first explicitly allows Amazonbot everywhere; the second blocks it completely.
# Allow Amazonbot
User-agent: Amazonbot
Allow: /
# Block Amazonbot
User-agent: Amazonbot
Disallow: /Is robots.txt enough?
Not always. CDNs and firewalls (Cloudflare in particular) can block crawlers at the network level regardless of what robots.txt says — Cloudflare blocks AI crawlers by default for many accounts. If you want Amazonbot to reach your site, check your CDN's bot settings too. SeeGeo's free audit checks both.
Frequently asked questions
What is Amazonbot?
Amazonbot is Amazon's AI search index crawler. Feeds Alexa and Amazon's AI answers.
Should I block Amazonbot?
Blocking Amazonbot makes your business invisible to Amazon's AI when customers ask it for recommendations. If you want to be found, allow it; block it only if you have a specific reason to keep Amazon's AI away from your content..
Does Amazonbot run JavaScript?
No. Amazonbot, like most AI crawlers, reads raw HTML without executing JavaScript. If your content only renders client-side, it is effectively invisible to it.