What is Amazonbot?
Amazonbot is Amazon's AI search index crawler. Feeds Alexa and Amazon's AI answers.
What does Amazonbot do with your content?
Feeds Alexa and Amazon's AI answers. Like most AI crawlers, Amazonbot reads your pages as plain HTML — it does not run JavaScript — so content that only appears after scripts execute is invisible to it.
Should you block Amazonbot?
Blocking Amazonbot makes your business invisible to Amazon's AI when customers ask it for recommendations. If you want to be found, allow it; block it only if you have a specific reason to keep Amazon's AI away from your content.
How do you allow or block Amazonbot in robots.txt?
Add one of these snippets to the robots.txt file at the root of your site. The first explicitly allows Amazonbot everywhere; the second blocks it completely.
# Allow Amazonbot
User-agent: Amazonbot
Allow: /
# Block Amazonbot
User-agent: Amazonbot
Disallow: /Is robots.txt enough?
Not always. CDNs and firewalls (Cloudflare in particular) can block crawlers at the network level regardless of what robots.txt says — Cloudflare blocks AI crawlers by default for many accounts. If you want Amazonbot to reach your site, check your CDN's bot settings too. SeeGeo's free audit checks both.
How do I check whether Amazonbot can read my site right now?
Two checks, both needed: read your robots.txt for a group naming Amazonbot (or the * group it falls back to), then request your homepage with Amazonbot's user agent and confirm you get a 200 with your real HTML rather than a 403 or a challenge page. SeeGeo's free crawler check runs both in a few seconds.
How does Amazonbot compare to similar crawlers?
Amazonbot is one of 16 crawlers the SeeGeo audit checks individually. The closest comparisons:
| Crawler | Operator | Role | Runs JavaScript? |
|---|---|---|---|
| Amazonbot | Amazon | AI search index crawler | No |
| OAI-SearchBot | OpenAI | AI search index crawler | No |
| PerplexityBot | Perplexity | AI search index crawler | No |
| DuckAssistBot | DuckDuckGo | AI search index crawler | No |
Why does crawler access matter? The numbers
Crawler access is where AI visibility starts or ends: a blocked crawler can't read you, and an AI that can't read you can't recommend you.
- Visitors arriving from AI assistants convert at roughly 4.4x the rate of traditional organic search on average (Semrush, cross-industry, 2026).
- AI-assistant referrals are still only about 1% of total web traffic — small, but the fastest-growing acquisition channel measured (multiple 2026 studies).
- Adobe Digital Insights (Q1 2026) measured AI-assistant visitors converting 42% better than non-AI traffic — a full reversal from the year before.
- Cloudflare blocks AI crawlers by default for many accounts, so sites are often invisible to AI without anyone having decided to be.
- Content edits alone — statistics, citations, quotable structure — can raise AI visibility on the order of 30–40% (Princeton GEO study, KDD 2024).
Frequently asked questions
What is Amazonbot?
Amazonbot is Amazon's AI search index crawler. Feeds Alexa and Amazon's AI answers.
Should I block Amazonbot?
Blocking Amazonbot makes your business invisible to Amazon's AI when customers ask it for recommendations. If you want to be found, allow it; block it only if you have a specific reason to keep Amazon's AI away from your content..
Does Amazonbot run JavaScript?
No. Amazonbot, like most AI crawlers, reads raw HTML without executing JavaScript. If your content only renders client-side, it is effectively invisible to it.
Can Amazonbot read my website?
Only if two things are true: your robots.txt does not disallow Amazonbot, and your server or CDN actually serves the page when Amazonbot asks. Firewalls can block it regardless of robots.txt, so the reliable way to know is to fetch your homepage as Amazonbot — the free check on see-geo.com/ai-crawler-check does exactly that.